McDonalds is, along with all the other fast food companies, trying to clean up its act. Go into a McDonalds at the moment anywhere in the world and you’ll see they’re promoting salads, grilled meat, fruit, mineral water and all the rest of it. None of which can be a bad thing.
The company is also a major sponsor of the Euro 2004 football championships. And in France, they’re running a huge promotion based on predicting scores in the tournament. And how do you enter this competition run by the newly health-conscious global fast food behemoth?
You buy a meal with large fries and a large fizzy drink. And if you get a Big Mac as well, you get another chance.
D’oh!
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